Ecommerce conversion rate is the percentage of website visitors who take a desired action, such as making a purchase. A high conversion rate means that your website is effective at converting visitors into customers. There are many factors that can affect your ecommerce conversion rate, but there are also a number of things you can do to improve it.
In this article, we will discuss some tips to quickly increase your ecommerce conversion rate. These tips are based on the latest research and best practices in ecommerce conversion rate optimization (CRO).
How to Increase Your Ecommerce Conversion Rate
1. Apply persuasive design and content on your website/app
- Persuasive design
- Persuasive copy/content
2. Make a simple and easy navigation
3. Personalize
4. Allow shopping via social media platforms
5. Provide multiple discount options
6. Showcase social proof
7. Allow for guest checkout
8. Offer Multiple Payment and Delivery Options
9. Re-engage Cart Abandoners
Find your conversion killer, and fix it.
Why eCommerce Shoppers Don’t Convert
There are many reasons why eCommerce shoppers don’t convert. Here are some of the most common:
The website makes a bad first impression. If the website is poorly designed or difficult to navigate, shoppers will be less likely to stick around.
The website is not optimized for mobile. More and more people are shopping online on their mobile devices, so it’s important to make sure your website is mobile-friendly.
The product images are poor. Product photographs of high quality are critical for eCommerce firms. Shoppers want to be able to see what they’re buying, so make sure your product images are clear, well-lit, and accurately represent the product.
The copy is not persuasive. The copy on your website should be clear, concise, and persuasive. It should convince shoppers that they need your product and that they should buy it from you.
The call to action is unclear. What do you want shoppers to do? Do you want them to add items to their cart? Do you want them to sign up for your email list? Make sure your call to action is clear and easy to understand.
Shoppers don’t trust you. If shoppers don’t trust your website, they’re not going to buy from you. Make sure your website is secure and that you have a clear privacy policy.
Shipping costs are too high. Shipping costs can be a major deterrent for online shoppers. Make sure your shipping costs are competitive and that you offer free shipping for orders over a certain amount.
Checkout is difficult. A complicated checkout process is another major turnoff for online shoppers. Make sure your checkout process is easy to follow and that shoppers can enter their payment information quickly and easily.
By understanding the reasons why eCommerce shoppers don’t convert, you can improve your website and increase your sales.
How to Increase Your Ecommerce Conversion Rate
In today’s competitive online marketplace, it can be difficult to stand out from the crowd and generate more conversions. However, there are a number of actionable tips and advice that you can follow to improve your conversion rates, even without increasing your visitor numbers.
1. One of the Most Important Things You Can Do Is to Apply Persuasive Design and Content to Your Website or App.
This means creating a visually appealing and user-friendly experience that will keep your visitors engaged and moving forward with their transaction.
Your website or mobile application should have a visually appealing layout that is simple to use. You should also use high-quality images and videos to capture your visitors’ attention and draw them into your content.
In addition to being visually appealing, your website or app should also be visually persuasive. This means using design elements to guide your visitors’ eyes to the desired action, such as a call-to-action button or a product purchase page.
For example, the Away luggage website uses a visually persuasive design to guide visitors to the “Shop Now” button. The main image of the luggage is prominently displayed at the top of the page, and the “Shop Now” button is placed directly below it in a large, easy-to-click font.
In addition to using visually appealing and persuasive design, you should also use persuasive copy or content on your website or app. This means writing clear, concise, and engaging text that will convince your visitors to take the desired action.
Your copy should be tailored to your target audience and should speak to their needs and interests. It should also be free of jargon and technical terms that your visitors may not understand.
For example, the PETSMART product page for the Omega Paw Rollover Dog Feeder uses persuasive copy to convince visitors to buy the product. The copy highlights the benefits of the feeder, such as its easy-to-use design and its ability to help dogs eat slower and avoid overeating.
By following these tips, you can create a website or app that is visually appealing, visually persuasive, and persuasively written. This will help you to generate more conversions without increasing your visitor numbers.
Here Are Some Additional Tips for Generating More Conversions Without Increasing Visitor Numbers:
- Use social media to promote your website or app.
- Run email marketing campaigns.
- Offer discounts and promotions.
- Create a referral program.
- Track your analytics and make changes to your website or app based on the data.
By following these tips, you can improve your conversion rates and boost your sales, even without increasing your visitor numbers.
2. Create Simple and Easy Navigation
A well-designed navigation system is essential for any eCommerce store. If visitors can’t find what they’re looking for quickly and easily, they’re likely to abandon your site and go to a competitor.
The navigation system should be clear and concise, with labels that are easy to understand. The links should be visible and easy to click on, regardless of the device being used.
It’s also important to make sure that the navigation system is consistent throughout the site. This means using the same labels and link styles on every page.
Here Are Some Tips for Creating a Simple and Easy Navigation System for Your Ecommerce Store:
- Use a top-level navigation menu that includes the most important categories on your site.
- Use submenus to break down the categories into more specific subcategories.
- Use a search bar to help visitors find products that they’re looking for.
Make sure the navigation system is visible on all pages of your site. - Use consistent labels and link styles throughout the navigation system.
- Test the navigation system with real users to make sure it’s easy to use.
By following these tips, you can create a navigation system that will help visitors find what they’re looking for quickly and easily, leading to more sales for your eCommerce store.
3. Personalize
Personalization is a key factor in providing a positive customer experience for e-commerce businesses. There are two main ways to personalize the visitor experience:
- Providing dynamic content
Dynamic content is content that is tailored to the individual visitor. This can be done based on factors such as their location, interests, past purchases, and browsing history. Dynamic content can include product recommendations, personalized landing pages, and targeted email campaigns.
- Providing pathways for visitors to take
In addition to providing dynamic content, e-commerce businesses can also personalize the visitor experience by providing pathways for them to take. This can be done by creating collections of products that relate to each other, even if they are not in the same product category. For example, a clothing store might create a collection of “summer essentials” that includes swimsuits, shorts, and sunglasses. This would allow visitors to easily find products that they are interested in, without having to browse through the entire store.
By personalizing the visitor experience, e-commerce businesses can improve customer satisfaction, increase sales, and boost brand loyalty.
Enable Social Media Shopping
In today’s digital age, social media is a powerful tool for businesses to connect with customers and sell products. In fact, a recent study found that 60% of consumers have made a purchase from a brand they followed on social media.
One of the most effective ways to sell products on social media is to enable shopping functionality. This allows customers to browse and purchase products directly from your business’s social media profile.
There are a number of different ways to enable shopping on social media. Use Instagram Shopping, for instance, to tag things in your photos and stories. You can also use Facebook Shops to create an online store that can be accessed from your Facebook and Instagram profiles.
If you’re looking to boost your sales and reach more customers, enabling shopping on social media is a great place to start.
Coach Example
Coach is a luxury fashion brand that has successfully implemented social media shopping. The brand uses Instagram Shopping to tag products in its posts and stories, making it easy for customers to browse and purchase products directly from the platform. Coach also uses Facebook Shops to create an online store that can be accessed from its Facebook and Instagram profiles.
As a result of its successful social media shopping strategy, Coach has seen a significant increase in sales and engagement. The brand has also been able to reach a wider audience of potential customers.
If you’re looking to emulate Coach’s success, here are a few tips for enabling social media shopping:
- Make sure your products are visually appealing and well-photographed.
- Use relevant keywords and hashtags when tagging your products.
- Promote your social media shopping pages on your website and other marketing channels.
- In order to entice people to make purchases, provide discounts and promotions.
By following these tips, you can enable social media shopping and start selling more products to your customers.
5. Offer Multiple Discount Options
Customers appreciate having choices, and this is especially true when it comes to discounts. Offering multiple discount options gives customers more control over their shopping experience and can lead to increased sales.
For example, Target offers a variety of discount options, including:
- REDcard: Customers who sign up for a REDcard receive 5% off their purchases every day.
- Cartwheel: Target’s mobile app allows customers to scan barcodes and earn discounts on specific items.
- Coupons: Target frequently offers coupons in its weekly circular and online.
Target provides customers the freedom to select the discount option that most closely matches their requirements by providing a variety of discount alternatives. Sales may rise as a result since consumers are more inclined to buy if they are aware of discounts.
Another example of a company that offers multiple discount options is Quill. Quill is an office supply retailer that allows customers to collect electronic coupons in a virtual “clipboard.” Customers can then experiment with different ways to apply these coupons in order to save money.
This gives customers the power to find the best possible discount for their purchase. It also makes the shopping process more fun and engaging, as customers can feel like they are “winning” by finding the best deals.
Overall, offering multiple discount options is a great way to boost sales and improve the customer experience. By giving customers more choices, businesses can create a more personalized shopping experience that is more likely to lead to repeat business.
6. Social Proof
Social proof is a powerful marketing tool that can help you increase your conversion rates. It is the idea that people are more likely to take action if they see that others have done the same thing.
There Are Many Different Ways to Use Social Proof on Your Website, Including:
- Product reviews: Product reviews are one of the most effective forms of social proof. When potential customers see that other people have had a positive experience with your product, they are more likely to trust you and make a purchase.
- Testimonials: Testimonials from satisfied customers are another great way to build social proof. When potential customers hear from real people who have used your product or service and loved it, they are more likely to be convinced to do the same.
- Social media shares: If your product or service is popular on social media, be sure to showcase those shares on your website. This will show potential customers that other people are talking about you and that your product is worth their attention.
- Best-selling products: Highlighting your best-selling products is a great way to show potential customers that other people are already buying from you. This can be a powerful motivator for them to make a purchase as well.
When using social proof on your website, it is important to be authentic and genuine. Don’t use fake reviews or testimonials, as this will only backfire. Instead, focus on highlighting the real experiences of real people who have used your product or service.
By using social proof effectively, you can increase your conversion rates and boost your sales. So don’t neglect this powerful marketing tool!
7. Allow for Guest Checkout
According to a study by Baymard Institute, 24% of online shoppers abandon their carts because the website requires them to create an account before they can checkout. This is the second most common reason for cart abandonment, after unexpected costs.
It’s important to allow shoppers to checkout as guests, even if you want them to create an account in the future. This way, shoppers who are only interested in making a one-time purchase can do so without having to go through the hassle of creating an account.
You can still encourage shoppers to create an account by offering them incentives, such as:
- A faster checkout process
- Exclusive discounts or promotions
- Access to a loyalty program
- The ability to save their shipping information for future purchases
By making it easy for shoppers to checkout as guests, you can reduce cart abandonment and increase sales.
Here Is an Example of How Sears Encourages Shoppers to Create an Account:
“Checkout as a guest or create an account for faster checkout and to save your shipping information for future purchases.”
By offering both options, Sears makes it easy for shoppers to choose the option that’s best for them. This helps to reduce cart abandonment and increase sales.
8. Offer Multiple Payment and Shipping Options
Customers appreciate having choices, and this is especially true when it comes to checkout. By offering multiple payment and shipping options, you can make the checkout process more convenient and appealing for your customers.
Payment Options
In today’s digital age, there are many different ways for customers to pay for their online purchases. Some popular payment methods include credit cards, debit cards, PayPal, Apple Pay, and Google Pay. It’s important to offer a variety of payment options so that your customers can choose the one that’s most convenient for them.
Shipping Options
Similarly, customers appreciate having different shipping options to choose from. Some common shipping options include standard shipping, expedited shipping, and free shipping. You can also offer different shipping rates for different countries or regions.
The Right Balance
When offering multiple payment and shipping options, it’s important to find the right balance between convenience and cost. You don’t want to offer so many options that it becomes confusing or overwhelming for your customers. But you also don’t want to limit their choices too much.
A good rule of thumb is to offer a few popular payment methods and a few different shipping options. You can then tailor the specific options you offer to your target audience. For example, if you sell products to a younger demographic, you might want to offer more mobile-friendly payment options like PayPal and Apple Pay.
The Bottom Line
By offering multiple payment and shipping options, you can make the checkout process more convenient and appealing for your customers. This can lead to increased sales and customer satisfaction.
Here Are Some Additional Tips for Offering Multiple Payment and Shipping Options:
- Make sure all of your payment and shipping options are clearly labeled and easy to find.
- Provide clear and concise information about each payment and shipping option, including the cost, delivery time, and any restrictions.
- Allow customers to save their payment and shipping information for future purchases.
- Offer support for multiple languages and currencies.
- Make sure your checkout process is secure and PCI compliant.
By following these tips, you can create a checkout process that is convenient, efficient, and secure for your customers.
9. Re-Engaging Cart Abandoners
Cart abandonment is a common problem for eCommerce businesses. In fact, it is estimated that up to 70% of shoppers abandon their carts before completing a purchase. This can be a major source of lost revenue, but there are steps that businesses can take to re-engage cart abandoners and increase their conversion rates.
One of the most important things businesses can do is to understand why shoppers abandon their carts. There are a number of reasons why this might happen, such as:
- Unexpected costs, such as shipping or taxes
- A complex or confusing checkout process
- Concerns about security or privacy
- Not finding the right product or size
- Simply changing their mind
Once businesses understand why shoppers are abandoning their carts, they can start to develop strategies to address these issues. For example, they can offer free shipping, simplify the checkout process, or provide more product information.
Another important step is to re-engage cart abandoners with targeted marketing campaigns. This could involve sending email reminders, offering discounts or promotions, or displaying targeted ads on social media. By personalizing these messages, businesses can increase the chances of re-engaging cart abandoners and making a sale.
Finally, businesses should make sure that their website is mobile-friendly. More and more shoppers are using their smartphones and tablets to make online purchases, so it is important to ensure that the checkout process is easy to use on these devices.
By taking these steps, businesses can significantly reduce cart abandonment and increase their conversion rates.
Here Are Some Additional Tips for Re-Engaging Cart Abandoners:
- Use exit-intent popups to remind shoppers about the items in their cart before they leave your site.
- Offer personalized discounts or promotions to cart abandoners.
- Send follow-up emails with product recommendations or additional information.
- Use remarketing campaigns to display ads for abandoned products on social media and other websites.
- Make sure your checkout process is easy to use and secure.
- Offer multiple payment options, such as PayPal and credit cards.
- Provide customer support if shoppers have any questions or concerns.
By following these tips, businesses can increase their chances of re-engaging cart abandoners and converting them into paying customers.
10. Hire Professional Shopify Developers:
Shopify is a thriving platform for all sorts of business owners, the Shopify Partners & Developers help them stay at top of their game, Shopify can be an essential in the success of your conversion. Hiring Shopify development experts can skyrocket your e-commerce conversion rates. They are equipped to fine-tune your online store with precision, optimising layout, speed and functionality. By hiring their shopify development services, including seamless navigation, quick loading times, and secure transactions which are all critical factors that urge customers to buy.
Conclusion:
In the fast-paced world of e-commerce, a high conversion rate is the holy grail of success, indicating that your website is effectively turning visitors into satisfied customers. To achieve this, a multi-faceted approach is essential. From persuasive design and compelling content to seamless navigation and personalized experiences, each aspect plays a pivotal role. Leveraging the power of social media and providing various discount options can engage and entice potential buyers. Social proof, guest checkout, and diverse payment and shipping choices build trust and convenience, paving the way for higher conversions. Moreover, strategically re-engaging cart abandoners can reclaim potential lost revenue. By diligently addressing these elements, your e-commerce venture can not only attract but also convert visitors into loyal patrons, propelling your business to new heights of success.
Incorporating skilled Shopify experts can significantly boost e-commerce conversion rates. Their proficiency will have your website running seamlessly while being visually stunning AND functional! This translates to a user-friendly experience that encourages more purchases, ultimately contributing to your online store’s success. Moreover, strategically re-engaging cart abandoners can reclaim potential lost revenue. By diligently addressing these elements, your e-commerce venture can not only attract but also convert visitors into loyal patrons, propelling your business to new heights of success.
